EA SPORTS NHL
BRAND DESIGN

Lead the development of marketing creative for EA SPORTS NHL from concept to execution, ensuring a cohesive brand experience across all media platforms; successfully delivered global assets on-time and on-brief in support of digital media, print media, packaging, OOH, retail, organic channels, and more.

Titles:
NHL 25, NHL 24, NHL 23, NHL 22, NHL 21, NHL 20, NHL 19, NHL 18, NHL 17

• Brand Design System (Photoshoots, Keyart, Visual Identity, Styleguides)

• Packaging (Cover, Inserts, Back of Pack, Disc Design)

• Social assets (Instagram, Facebook, Twitter, Youtube, Twitch)

• Digital Storefronts (Sony and Microsoft)

• Out of Home assets (Billboards, Digital banners)

• Marketing assets (Pre-Order Banners, Thumbnails, Video Endslates)

• Live Event Assets (NHL Awards, NHL Launch parties)

• Ambassador gifts (Xbox skins, TOTY skates)

• Broadcast

• Retail banner assets

• Deck Templates

• Design Templates