EA SPORTS NHL - Superstar X-Factors

Superstar X-Factors are inspired by the league's top talent, bringing their exceptional abilities to the NHL 22 experience. Whether it’s a blistering slapshot, precision passing, explosive speed on the rush, or lightning-fast reflexes in front of the net, Superstar X-Factor abilities span all positions on the ice and provide a new layer of class-based competition and strategy to the world's biggest hockey gaming experience.

I created a unique Brand Design System that elevated our NHL Superstars, educated our players about the new X-Factor icons while staying true to our overall NHL 22 brand identity.

Marketing assets: (Out of Home Banners, Web Banners, Paid Media assets, Endslates, Thumbnails and Social assets)

Role: Creative Lead + Art Direction

Illustrator: Cristiano Siqueira