EA SPORTS NHL25
Photoshoot + Keyart
Quinn, Jack, and Luke Hughes, the trailblazing siblings who make history as the first set of brothers to share an EA SPORTS cover together!
I had the privilege of leading the marketing creative development for NHL 25, collaborating closely with Terence Hobson, EAS Global Creative Director. From concept to execution, I oversaw the entire project, ensuring a seamless brand experience across all media platforms.
My involvement spanned every aspect of the project, from initial mockups to numerous decks, rounds of feedback, and revisions, culminating in final approval on all printed and digital assets. This project has been an incredibly rewarding experience and a standout highlight of my time at EA.
Role: Design Director
Agency: The New Company
Photographer: Marcus Smith
BTS
A little behind the scenes action from the NHL 25 photoshoot!